How to Create Content for People Who Want to Read



If you are a blogger or creator of online content, you are probably interested in sharing your work with more people.


You put a lot of time and effort into creating great content. But you know the internet is full. It is competitive and difficult to recognize.


So you turn to gurus. Maybe take a few online courses to learn how to “grow your audience” and become a blogging rockstar.


You learn all about criminals, leading magnets, sales barrels, and more. All the tricks, hacks and tricks.


However, without all the expert advice, most bloggers do not really grow their audience. It can be frustrating and disappointing.


So what does a blogger have a passion for doing?


The following is a brief cartoon guide and some comments in the hope that it will help you find your way.


Focus on the reader





Some people use the Internet for work and extensive research, but most are there to escape. Think about your online habits. You are often there to enjoy, be moved, or learn something new.


Focus on the reader when creating content, not on how smart you are. Think about what you create from a student’s perspective.


Will you enjoy and appreciate this work? Or will you feel that you are trying to sell him something? People can smell the agenda.

Do you enjoy appearing on websites? Yes, too. Same as a permanent email subscription. I have no problem with a simple, good email subscription, but I don't want it to slip into my face. Mostly, I visit a blog or website to enjoy the content.


If I like the content, I can join the mailing list. But I never joined the email list because I was caught kidnapping a pop-up. In fact, I usually leave when a pop-up pops up on a page.


Trust comes before sales

A great blog or website is about building a trusting relationship between a content creator and a reader. People can see a snake oil dealer for miles away.


Trust comes from creating honest, consistent work, and responding to students with respect and honesty. All of this takes a great deal of time and effort. Rome was not built in a day, nor were faithful followers.






Filter, do not shout

One of the reasons why Google is so successful is because of its excellent design. Instead of a noisy, busy home page with flashing ads and distractions, Google has created a simple colorful logo on top of their search bar. Simple and elegant.


The minimal design and free use of white space is easy on the eyes and mind. No matter how encouraging your content is when you are crammed into a busy page of distractions, ads, pop-ups, and noise.


Design a clean, simple blog or website. Hook people with a compelling title, interesting subtitles, and quality writing. Filter, do not shout. People crave glamor, not an opportunistic bluster.









Please don't click on Serenity.com, I did it. I didn't know it was a urinary incontinence website.


Be kind

People work hard. There are many responsibilities, responsibilities, reductions, difficulties and more. When they run online, they don’t want stress, marketing your face, or noise.


They want to smile. Laughter. To learn. They want to be treated with respect, and above all, kindness. Does the content you create help people? Are they happy? Or does he just not pay attention when you tell him something to do?










Give people hope, not hardship

Writing and excellent news motivates us in some way. They affect our emotions. We can all experience loss, love, forgiveness, inspiration and hope. No matter what you write about, if you can incorporate honest feelings into your work, you will connect with more people.


There’s enough sadness, anger, political noise and the marketing of your face out there. Share peaceful content that gives people hope. Hope for a better life. A better life. Better personal growth. The growth of art. Spiritual growth. Hope for the future.










Share authentic content

Create a genre of writing, artwork, music, and people-enhancing objects. Content that entertains, educates, conveys or enhances people's lives. This is how you create content that people want to read.


Work to make your content unique and valuable. Instead of doing baseless things on social media, set the process and order.


Learn more. Tourism. Meet new people. Try and expect failure sometime. Recover personality from others. Put aside your political doctrine and just listen to the people. They have their own stories and facts.


Share authentic content. Keep sharpening your art. Keep your design simple and your heart open. In these ways, you have a responsibility to start communicating with readers who are hungry for heartfelt content that can only be created by you.


Before you leave





I'm John P. Weiss. I used to be the chief of police. Now I am an artist and a writer. Thanks for reading!


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Previously published in "Mind Cafe", intermediate publications.


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