How to do an SEO website test

 How to do an SEO website test

If you run a business website of some sort, you may have heard of search engine optimization (SEO). In short, SEO is a practice where you make your website work better with its content to make sure you are as high as possible on search engine results pages for specific words or phrases.

But this is not always easy, which is why doing an SEO website test can be a very powerful action. A thorough evaluation of the SEO site will help you identify any areas that need significant improvement, as well as content issues, technical errors, and anything else that can help you improve your search engine rankings.

Now, most SEO service providers include full testing with their large packages, but this can be expensive. Throughout this guide, we have included the basic steps involved in completing the testing of your SEO website.

SEO website testing

Companies like WebFX offer some kind of SEO audit package (Photo Credit: WebFX) How to do SEO website testing: Preparation

Preparing for an SEO website test should not take long. Basically, you just need to make sure you have access to the end of your website, a strong internet connection, and at least a few hours to contribute to the process.

When you are ready for this, all you have to do is sit down and work on the steps below.

Step 1: Check that your site is designed for mobile devices

In recent years, Google and other search engines have made mobile friendships and responses increasingly relevant in the SEO world. These days, it's very difficult to find a good position if your website isn't designed to work well on mobile devices.

Now, there are a few ways to look at how your website works. One of the easiest things to do is to use Google's simple mobile site tester. For this, you need to paste the URL of your website, press the URL check button, and wait a few seconds for the results to be compiled.

As well as the decision on your cell phone friendship, you will also get details about any other news tool available. We strongly recommend that you be careful and speak to them as soon as possible.

SEO website testing

Google provides many useful tools to check the SEO status of your website (Image Credit: Google) Step 2: Check the performance of your site

One of the most important considerations made by Google and other search engines is how it works on your website. There are two major metrics to consider here: server response time and extra site time.

You can monitor your long-term downtime with any tools (we use pingdom.com). Ideally, you should be aiming for an uptime rate as close to 100% as possible, but anything above 99.99% is fine.

It is also important to check your server response time and page load speed. GTmetrix.com has a page speed checker that provides details about your page loading time and major issues you need to deal with.

SEO website testing

If your site has major performance issues, gtmetrix.com will see them (Photo Credit: gtmetrix.com) Step 3: Make sure your website is well-displayed

Now, most people don't realize that sometimes you have to do a little bit of work to make sure Google points your website properly. When you complete your SEO testing, make sure there is only one version of your website. For example, www.mywebsite.com and mywebsite.com will be treated as sites separated by search engines, which can lead to repeated content issues. Basically, you need to make sure all types of your site are redirected to a single URL.

At the same time, it is a good idea to bypass and delete unused pages from your site. Items such as category and tag pages can affect the quality of your site, so it's worth removing them if they don't bring value to your audience.

While you are there, we can also recommend signing in to your Google Search Console and noticing identification issues. Get ready very quickly, and you should see your SEO score improve.

SEO website testing

Google Search Console provides important information about your website (Image credit: Google) Step 4: Analyze and edit your backlink profile

Your backlink profile plays a major role in determining the quality of your search engine. One of the most important parts of completing an SEO website test is to check and improve your backlink profile. There are many free tools available on the web, including the most powerful ones provided by SEO guru Neil Patel.

Basically, the idea is to have as many backlinks as possible. You should also pay attention to your domain authority (domain points), as this is a good indicator of the quality of your backlinks.

If your domain authority is low, it may be best to analyze your link profile in detail. Identify any spam links from low-level or malicious sites and install them with your Google Search Console.

SEO website testing

Neil Patel has a powerful backlink testing tool (Image credit: neilpatel.com) Step 5: Analyze your SEO on page

Finally, you will need to analyze your SEO page features to determine which areas need improvement. Start by going to your Google Analytics dashboard and look at your live traffic. Under the Activity tab, monitor your live traffic and which keywords they run.

Next, make sure you have a clear list of keywords you want to target. Analyze metadata and content of all pages on your site (or at least, as many as possible) to ensure they are well-organized. Generally, you should include a keyword in your title and the first 100 words anyway, as well as your meta description and meta title. Try and add as many high-quality links as possible, and make sure you use LSI keywords everywhere.

As part of your SEO research, we can also recommend doing a thorough keyword research to make sure you identify the best search terms.

SEO website testing

Google Trends is a great place to start your keyword research (Photo Credit: Google) Summary

While using an SEO research tool or SEO service provider is certainly easier than doing SEO website bookings, it is still good to know what is involved and how you can maximize the effectiveness of your site’s SEO efforts.

In this guide, we have included the basic steps involved in conducting SEO research. Remember to use available tools - such as Google Search Console and Google Analytics - to ensure you make the most of the time and money you spend on SEO.